Consumer Behaviour, Marketing and Technology in Hospitality (TD0030) StudyPack

Want to master how hospitality brands win customers through marketing, technology, and consumer psychology? This complete course pack — The Consumer Behaviour, Marketing and Technology in Hospitality (Module Code: 44-700727-BF-20234) — is your all-in-one toolkit. Perfect for students and professionals in hospitality and tourism, this study pack explores consumer behavior models, digital transformation, smart technologies, and marketing strategies tailored to global service brands. Includes lecture notes, projects, quizzes, and real-world brand case studies to equip you with actionable marketing skills in the digital hospitality landscape.